Archives: A Few Quick Tips On How to Win At The Casino
Among various methods of gambling, online casino gambling has become a trend lately. These online casinos are known by several names such as Internet casino, virtual casino etc. The concept of online casino is the same as that of land based casinos. The main advantage of online casino gambling over traditional land based gambling is that it can be done at any hour from any corner of the world. Online casinos give enormous opportunities to gamers to play and earn huge amount of profits. Most of the casinos offer high payback percentages and that is the most lucrative aspect of online casinos.
There are a couple of casinos that make tall promises in terms of unbelievably high payback percentages in regard to slot machine games like poker. There are also a few casinos that use a well programmed random number generator. In such casinos, table games usually have a preset house edge. The payout percentage is fixed and is decided according to rules of the game.
Online casinos can be broadly classified into three categories namely web based online casino, live based casino and lastly download based online casino. Web based casinos allow gamers to play their favourite games without even downloading the specialised software. Games are played either through HTML interface or browser plugins such as Macromedia Shockwave and Macromedia Flash. Download-based online casinos, on the other hand, have a mandatory requirement to download the software. In fact, you cannot start playing unless and until you download this software. Live casinos provide live gaming environment to its players that makes the game more enjoyable.
Gamers playing at online casinos usually never leave the casino without earning profits. Reward can be in cash or kind. Every time, it is not necessary that you will get handsome cash. Sometimes, you don’t get cash at all but you get an opportunity to win exciting jackpots and several kinds of bonuses. There are bonuses on new sign-ups. Most of the online casinos require you to pay a certain amount before allowing you to try your luck in online casino gambling. pussy 88
There are some online gambling casinos that provide its gamers with cash back bonus in which you get back a specific portion of the total amount you lost in the game. Online gaming offers an average gamer numerous opportunities to multiply his/her income by several times. There are lots of lucrative casino bonuses that include instant cash bonus, sign up bonus, no deposit casino bonus and many more. The best part about online casino gambling is that without investing even a single penny, you can become rich overnight. There are many casinos that allow you to play for free. In fact, for opening account, the casino gives free bonus; that is more than what one could hope for. Monthly bonuses have also become a part of strategy of most of the online casinos to entice visitors. But that is an added advantage. So, who wouldn’t mind receiving a certain amount of money every month?
What most of the gamblers do is they don’t make any investment to play games at online casino. They simply use the bonus amount to gamble and win further prizes. So many gamblers have become millionaires within a short span of time. All this has been possible through online gambling at casino. To conclude, online casino gambling is believed to be one of the quickest and most lucrative means of earning money.
“Bookie Bonus Buster” is a well known E-book on betting exchange. In my e book, you’ll find everything from knowledge bank to graphics to strategies. My aim is to give you a ready made thing that you need to just hold in your hands and start reaping its benefits. There is comprehensive material on how to strategically place bets and back the team to win. So, all you people out there, subscribe to our book and effectively perform the task of bet backing.
Archives: Dominican Republic Casinos
The jangling of bells or coins hitting the metal trays of the casino slots thrills casino players. The flashing lights over machines beckoning gamblers forward or the announcement of a poker tournament can have the gambler thinking of placing a bet while they sit at work. The excitement of getting the weekly paycheck and making plans for the weekend has often whetted the appetite of gamblers to spend a little cash. Each online player will find at least one thing that thrills them when they go to a casino. The thrill of casinos has been around since the first gambling game. There is just something so exciting about trying to win money. pussy 88
The online casino industry has changed some of the thrills of casinos though. With the casinos online it is now possible to get the same thrill as the land casinos from the comfort of your home. We have examined some of the main reasons gamblers love the online casino world over land casinos.
In a land casino there are hundreds of people, drinks being handed out, and money to be made, but it requires an expense that many do not wish to have. By staying at home and visiting some of the best online casinos, gamblers are able to spend less and win more. Since the main thrill of gambling is to see that bankroll increase on a poker game, online casino slots, or at other games, going to a land casino is just not as lucrative.
Online casinos offer bonuses. These bonuses involve free money just for signing up at a particular online casino. Furthermore there are bonuses offered throughout the year for deposits, tournaments, and just little loyalty rewards. Land casinos cannot offer this amount of money to all their gamblers. Instead they stick with the top spenders.
Another thrill of the online casino world is the graphics. While slot machines may offer some pretty great times in a land casino they are nothing compared to what the online world has to offer. The online casino world is starting to offer 3D games, heightened graphics, and more of a social networking world than can be found anywhere else. In some casinos you walk in, look around at what you have to choose from, then go to a machine. In the online casino you can be anybody you want, dress in any clothing, and still feel as though you are in a land casino.
Parties at casinos can be fun, but what if those parties involved your friends and family? Isn’t it more fun to be with those you really care about? The online world offers online parties and tournaments to family and friends. These tournaments can take place in your home with a network of computers, or you can have the party long distance. If a friend cannot come to you, let the online world bring them to you. The thrill of casinos when they are online casinos is more than just winning money. It is how well you can network with those you love!
Archives: Getting the Most Out of Internet Casinos
The online casino sector is getting bigger by the day. Some online casino sites provide their patrons with the same glitz and glamor that they can enjoy in the traditional land-based casinos of Las Vegas. These online casinos provide you with a perfect alternative for experiencing the thrill and excitement of gambling right inside your own home. So if you cannot afford to take the time out of your busy schedule to visit a land-based casino, get yourself a computer and a high-speed internet connection, and you are set to make real big money by playing in online casinos.
The vast range of online casino games offered by these online casinos are varied in number. Take your pick from a variety of online casino games, be it blackjack, roulette, poker or the very popular slot machine games. Before depositing money with any online casino site, make sure that the online casino site is safe and reputable. Since the online casino sites fall under the purview of off-shore gambling, you could end up dealing with a fraudulent company if you do not practice caution. If you are a new player who is willing to start off on this journey that will bring you a lot of money, there are a few things that you have got to keep in mind. These tips will serve you well. download mega888 apk
The online casino experience is a little different from playing in a land-based casino. Upon entering a traditional casino, there is a lot of noise and confusion, with people everywhere distracting your play. While playing on an online casino, you can bid goodbye to all the chaos. You have only your game to think of, so you can concentrate better. Place your bets using mathematical calculations and common sense, rather than getting carried away by the heavy betting by others. You are the best judge of how much you will bet; let that be the only criteria of a bet. Do not get influenced by the betting of other people, if more people are playing the game with you online.
Online casinos provide you with instructions about the various bonuses that are on offer. It could be a sign-up bonus, which enables you to start playing online casino after you have met the deposit requirements. It could be cashable bonuses which can be encashed along with your winning money. It can be the opposite as well, called ‘sticky bonuses’. These cannot be encashed; it is deducted from your winning amount. Be sure to read and follow all bonus requirements. Some have restrictions for game type, requires a minimum number of plays, or may have a maximum payout. Not reading and following the requirements may cost you some or all of your winnings.
Online casinos also provide you with ‘Help’ materials which will help you understand the game and master the tactics. They also provide you with ‘hand history’ so that you can follow the changing patterns of an online casino game. The buttons on the online casino site are easy to understand and user-friendly. The names of the buttons speak for their own functions to keep you from getting confused during the course of a game. The stakes are high and nobody likes to risk anything that might make the odds tougher.
With these basic online casino tips in mind, you can rule the world of online casino. Just play as the situation demands and before you can count the time that you have spent on an online casino site, you would be rolling in real big money. So start off on your treasure-hunt!
Archives: Cirrus Casino – The Place to Play
Gamblers have an alternative option to play their favorite casino games on Internet in addition to the traditional land-based casino. The feeling and playing experience can be totally different between these two versions of playing environment. Some players like to play at brick-and-mortar casino while others may take the advantages of online casinos. Let’s explore a few major advantages of playing at online casino that make many players choose it as their option to play their favorite casino games.
1. Play from Any Location
With the available of online casinos, gamblers don’t need to travel all the way to the land-based casino just to enjoy the fun of playing their favorite casino games. You can play from anywhere you like, no more need to take off from job just to have fun at casino, no more need to take the hassle and waste the gas to travel all the way to casino just to play your favorite games. All you need is an internet connection to enable you to reach any online casino you like.
2. More Casino Choices
You can sit in front of your computer that is connected to Internet and reach any online casinos with a few finger clicks. There are far more online casinos than the land-based casinos in the world. You have more choices to select the casino you like to play and switch from one casino to another just to enjoy different playing environment offered by different online casinos. pussy 88
3. Peaceful Playing Environment
You may get a better concentration at online playing environment. There is no noise and distraction from waitress offering you the drinks at regular basis, no yelling and laughing voice from other players and no disturbing sound from dealers collecting and distributing chips. You can play at a very peaceful playing environment at your own room and turn off the computer sound if you like.
4. Play Multiple Games Simultaneously
You can only play at one type of games at a time if you are playing at land-based casino. Whereas, online casino allows you to open up a few different games and play them simultaneously.
5. Easy Money Transaction
Most online casinos provide various banking methods to allow you make deposit and withdrawal easily. Comparing to the land-based casino, you need to carry cash along or withdraw cash at the ATM located at casino and after that you need to change the money into casino chips before you can play the games. Online casinos provide easy money transaction that automatically deposit money into your player’s account upon deposit and credit the winnings into your account every time you win. You can make request to withdraw the money safely into your credit card, bank account or any of your selected banking methods.
The above advantages are among the key reasons that make many gamblers choose to play their favorite casino games online.
Archives: Wedding Casino Hire – 7 Great Fun Casino Ideas for Your Wedding
If, for you, the worst part about going to online casinos is leaving then your sorrows are over. With online casinos you can bring the excitement of live casinos home with you! Online casino software emulates real casino games so well that you may even forget that you are in your own home and not in Las Vegas! Online casinos have everything that live casinos have to offer, so the next time that the urge strikes you to head to Caesar’s Palace all you have to do is turn on your computer. pussy888 kiosk download
An online casino is not so different from a live casino. When you play online you can choose from all of your favorite gambling games. Online casinos offer virtually any casino game you can think of including, but not limited to, slot machines, video poker, regular poker, blackjack, baccarat, keno, roulette, craps and even bingo! The games are played by the same rules as in live casinos and online gambling software is even designed to look just like real casino games! Some Internet casino websites even offer software in which you have a character that must walk around a three-dimensional casino space with other players and choose your games.
It is the belief of many gambling enthusiasts that online casino games are not as exciting as real live casinos because when you play online you are sitting by yourself at your computer and there is no interaction with other players. This is not the case at all! In fact, most Internet casino sites encourage interaction between players, especially in multiplayer games like blackjack, craps and poker.
There are also tournaments in which players compete against each other in all forms of casino games, including slot machines. Online casino tournaments can be a fantastic social experience! When you play in online casino tournaments you pay an entry fee. For this fee you receive a predetermined amount of chips. Each player receives the same number of chips and has a specific amount of time in which they may play slots machines or poker or roulette or whichever game is specified by the tournament. At the end of the allotted time the player who has the most chips is the winner. The prize pot is made up of player entry fees and can be quite large depending on the number of players. Additionally, interaction is encouraged during the tournament through chat software and can make online tournaments a fantastic social experience.
As you can see, gambling online can be just as fun and exciting as playing in live casinos. The best part is you don’t have to book a plane ticket or even leave the comfort of your own home! If you have a computer and Internet access you can participate in Internet gambling twenty-four hours a day, seven days a week! All you have to do is choose a casino online and start playing and you’ll never be sad about leaving the casino again!
Archives: Tips on Benefiting in Online Casinos
Online casino gambling is all about making money sitting at home. The online casino promotions by various casinos help make the online casino experience even better. If you wish to enhance your playing experience then watch out for the promotions offered by the online casinos.
Casinos offer sign up bonus promotion which means that you can win benefits on signing up as a user with any online casino. One such promotion by an online casino offers $500 as incentive money. Play any game with this $500 and whatever you win in the first sixty minutes you get to keep. Even if you do not win anything and lose all the money it is not your loss as it was the casino’s money not yours. So isn’t this a promotion not to be missed. Another part of this promotion is that you can claim the sign up bonus of twenty dollars when you purchase your first $20 with the casino. kiss918
Casinos may offer up to $2400 in promotions only. So it isn’t a bad idea to check the online promotions by the casinos. Casinos offer these promotions in order to attract customers and thus increase their clientele as well as profits. The greater the number of customers more is the money at play in an online casino. All promotions can however be claimed only once per person, household, family etc. No two promotions can be used in combination and promotions apply to mainly deposits.
A casino has the right to refuse a promotional offer or change it as well. Casino promotions are reviewed regularly and can be changed at the discretion of the online casino. Online casinos keep adding new promotions and make it worthwhile for new players to join in. An online casino offered a $100,000 Road Rally at its casino as promotion. High stake players get a bonus as well as VIP membership. A deposit of $1000 can fetch up to $500 as bonus.
As a part of promotions there is a VIP Loyalty program which is something like the frequent flyer program of an airline. The more you play the more rewards you can get. Every 100 points can get a dollar in chips. So you are rewarded by the online casino for your loyalty.
Online casinos offer the users a number of promotions and it is important to keep abreast of all these promotions. These will help in maximizing the playing experience as well as the earnings through the online casinos. The idea behind these online casino promotions is to attract new players and make sure that old ones continue to patronize the online casinos. The online casino promotions work both ways- they help the casinos in getting new members and the players to get offers to maximize their earnings. It is like getting a better deal in the market when you are out shopping.
So be aware and keep track of all the online promotions that online casinos have to offer. They are meant for you so do not hesitate in making full use of them.
Archives: Popular Games in Online Casinos
There are many myths and misconceptions about holding a casino party. This article will address seven of the most common ones.
Myth # 1 – Casino Parties are Illegal
While gambling is not legal in most states, casino parties are legal in every state, although some may have restrictions if the purpose is for fund raising. Gambling consists of an exchange of real money for chips or other considerations. Casino fun parties utilize play money and chips given to participants without an equal exchange. Therefore it’s not really gambling, because you’re not really losing any money.
Myth # 2 – Casino Parties are Expensive
Compared to other forms of live entertainment, a casino party is a bargain. Even movie tickets can run more than $10 each. Concert tickets are often over a hundred bucks each, not including the outrageous 20% “Convenience Charge” that Ticketmaster imposes on each ticket. Broadway plays or shows in Las Vegas are often exorbitant as well. Most casino parties typically cost twenty to thirty dollars a person. Pretty reasonable, if you ask me.
Myth # 3 – Casino Parties are Difficult to Manage and Organize pussy888 download apk
Nothing could be further from the truth. Most times the casino rental company will provide a Pit Boss who will run your event, manage the casino dealers, and facilitate prize giveaways. The casino company needs three things for you to provide:
Myth # 4 – It’s Challenging to Find an Ideal Location
Finding a good location for your casino party will help to ensure your success. But it doesn’t have to be elegant or expensive. We’ve managed casino theme parties inside and outside, in garages, warehouses, hotels, empty office buildings, private homes, clubhouses, veteran’s halls, basements, community centers, and even under a pole barn in the middle of a farmer’s cow pasture. Location doesn’t seem to matter for the people attending the event.
Myth # 5 – I Don’t Have Enough Guests for a Casino Party
Yes, we’ve done quite a number of casino events for over a thousand attendees, but we’ve also done a lot for just 20 attendees. You’re able to adjust the number of tables needed to the amount of attendees expected. It’s not unusual for small casino nights to have just two or three tables.
Myth # 6 – We Don’t Know How to Play the Casino Games
Most casino fun party dealers will explain how to play the game. Some might even teach a simple system for betting. Casino parties always have attendees that have never been in a casino or have gambled. The only thing the casino dealer can’t guarantee is that you’ll win when you go to a real casino.
Myth # 7 – Casino Parties are Not Good Fund Raisers
Casino Party Fundraisers are actually one of the most profitable fund raisers available. In a three hour event, your group can literally make thousands of dollars, even the first time. Casino Fund Raisers often have multiple avenues of income.
Archives: Free Casino Bonus Credits and Its Essential Rules
Red Flush is a brand new online casino that makes a striking first impression with its crisp, no-nonsense interface, user-friendly site and none of the senseless, flashing marketing hype that sometimes makes an online casino seem off-putting.
Licensed by the Kahnawake Gaming Commission, Red Flush Casino accepts players from around the world and offers its software in English, Spanish, Italian, French and German. This online casino is powered by Microgaming and therefore offers a gaming experience that is as smooth as they come.
Software and Games
There are literally hundreds of games to choose from at Red Flush Casino, offering players one of the largest selections on the internet. There is an impressive selection of blackjack choices at the site, in addition to other favorite card and table games. Red Flush Casino boasts that there are more video poker variations on its site than at Vegas, and the range is certainly impressive.
There are so many slots options at Red Flush Casino – over 150 of them! – that players will never, ever get bored at this site. Anything – from classic three reel slots to the latest video slots with amazing bonus rounds – is found at Red Flush Casino.
For extra big wins, players can try their luck at the 21 Microgaming progressive jackpot games that offer some of the biggest prizes available in the industry.
As a Microgaming-powered site, it can only be expected that the software at Red Flush is superb, with crisp, realistic graphics, awesome sound features and other unique offerings to make gambling pure pleasure.
Bonuses and Promotions
Red Flush Casino offers first time players a generous match bonus that certainly makes it worth their while to open an account here. In addition, as a new site, the casino goes out of its way to offer unique bonuses not found at any other online casino. For example, the site will reward handsomely any new player who has ever won a significant progressive jackpot at any other site in the industry.
Players start to earn Red Rewards from their first bet and automatically become members of the Red Flush Casino Loyalty Club when they fund their online casino accounts. Comp points are exchangeable for casino credits and players can move up the four-tiered club to benefit from serious rewards!
Payment and Payouts
As an online casino with an international flair, Red Flush Casino accepts payment in a variety of different currencies, including Euros, US Dollars, British Pounds and more.
The casino accepts credit cards, as well as a host of alternative payment methods so that players should find banking at Red Flush both convenient and hassle-free. Winnings can be withdrawn in a similarly simple manner.
Red Flush Casino uses the latest security to ensure that their players’ personal and financial information is always well guarded. 128-bit encryption means that all data is secure whenever it is transferred over the internet.
The site’s Random Number Generator is independently reviewed for fairness and the results are posted regularly on the site. This transparency policy is very important for players to see that they that getting the safest and fairest gambling environment possible.
Red Flush casino has put customer support at the top of the list of its priorities and this fact certainly shines through by the service it offers its players.
Support is available by toll free phone from a large number of destinations in the world, including the United States, Germany, Italy, France and Australia.
For those who are after live support, this is available through the live chat feature at the site, where friendly and knowledgeable staff are waiting around the clock to assist players.
Naturally, 24/7 email support is also available at Red Flush.
Red Flush Casino
Red Flush Casino has swept onto the market and is doing everything in its power to get players to try out its excellent products. This site has practically all that players could desire in a good online casino – winning software, good customer support, easy payment methods and a wide range of games. When all is said and done, Red Flush Casino seems to have hit on a winning combination that is sure to attract players from around the globe.
This information was accurate when it was written but can change without notice. Please be sure to confirm all information directly with the casino.
Archives: Live Online Dealer Casinos Compared
The Proper Care & Feeding of the Golden Goose
Under the new paradigm of declining economic conditions across a broad spectrum of consumer spending, casinos face a unique challenge in addressing how they both maintain profitability while also remaining competitive. These factors are further complicated within the commercial gaming sector with increasing tax rates, and within the Indian gaming sector by self imposed contributions to tribal general funds, and/or per capita distributions, in addition to a growing trend in state imposed fees.
Determining how much to “render unto Caesar,” while reserving the requisite funds to maintain market share, grow market penetration and improve profitability, is a daunting task that must be well planned and executed.
It is within this context and the author’s perspective that includes time and grade hands-on experience in the development and management of these types of investments, that this article relates ways in which to plan and prioritize a casino reinvestment strategy.
Although it would seem axiomatic not to cook the goose that lays the golden eggs, it is amazing how little thought is oft times given to its on-going proper care and feeding. With the advent of a new casino, developers/tribal councils, investors & financiers are rightfully anxious to reap the rewards and there is a tendency not to allocate a sufficient amount of the profits towards asset maintenance & enhancement. Thereby begging the question of just how much of the profits should be allocated to reinvestment, and towards what goals.
Inasmuch as each project has its own particular set of circumstances, there are no hard and fast rules. For the most part, many of the major commercial casino operators do not distribute net profits as dividends to their stockholders, but rather reinvest them in improvements to their existing venues while also seeking new locations. Some of these programs are also funded through additional debt instruments and/or equity stock offerings. The lowered tax rates on corporate dividends will likely shift the emphasis of these financing methods, while still maintaining the core business prudence of on-going reinvestment.
As a group, and prior to the current economic conditions, the publicly held companies had a net profit ratio (earnings before income taxes & depreciation) that averages 25% of income after deduction of the gross revenue taxes and interest payments. On average, almost two thirds of the remaining profits are utilized for reinvestment and asset replacement.
Casino operations in low gross gaming tax rate jurisdictions are more readily able to reinvest in their properties, thereby further enhancing revenues that will eventually benefit the tax base. New Jersey is a good example, as it mandates certain reinvestment allocations, as a revenue stimulant. Other states, such as Illinois and Indiana with higher effective rates, run the risk of reducing reinvestment that may eventually erode the ability of the casinos to grow market demand penetrations, especially as neighboring states become more competitive. Moreover, effective management can generate higher available profit for reinvestment, stemming from both efficient operations and favorable borrowing & equity offerings.
How a casino enterprise decides to allocate its casino profits is a critical element in determining its long-term viability, and should be an integral aspect of the initial development strategy. While short term loan amortization/debt prepayment programs may at first seem desirable so as to quickly come out from under the obligation, they can also sharply reduce the ability to reinvest/expand on a timely basis. This is also true for any profit distribution, whether to investors or in the case of Indian gaming projects, distributions to a tribe’s general fund for infrastructure/per capita payments.
Moreover, many lenders make the mistake of requiring excessive debt service reserves and place restrictions on reinvestment or further leverage which can seriously limit a given project’s ability to maintain its competitiveness and/or meet available opportunities.
Whereas we are not advocating that all profits be plowed-back into the operation, we are encouraging the consideration of an allocation program that takes into account the “real” costs of maintaining the asset and maximizing its impact.
There are three essential areas of capital allocation that should be considered, as shown below and in order of priority.
- Maintenance and Replacement
2. Cost Savings
3. Revenue Enhancement/Growth
The first two priorities are easy enough to appreciate, in that they have a direct affect on maintaining market positioning and improving profitability, whereas, the third is somewhat problematical in that it has more of an indirect affect that requires an understanding of the market dynamics and greater investment risk. All aspects that are herewith further discussed.
Maintenance & Replacement
Maintenance & Replacement provisions should be a regular function of the casino’s annual budget, which represents a fixed reserve based on the projected replacement costs of furniture, fixture, equipment, building, systems and landscaping. Too often however we see annual wish lists that bear no relationship to the actual wear & tear of these items. It is therefore important to actually schedule the replacement cycle, allocating funds that do not necessarily have to actually be incurred in the year of accrual. During a start-up period it may not seem necessary to spend any money on replacement of brand new assets, however by accruing amounts to be reserved for their eventual recycling will avoid having to scurry for the funds when they are most needed.
One area of special consideration is slot machines, whose replacement cycle has been shortening of late, as newer games & technologies are developing at a much higher rate, and as the competition dictates.
Investment in cost savings programs & systems are, by their very nature and if adequately researched a less risky use of profit allocation funding then almost any other investment. These items can often take the form of new energy saving systems, labor saving products, more efficient purchasing intermediation, and interest reductions.
These items have their caveats, one of which is to thoroughly analyze their touted savings against your own particular application, as often times the product claims are exaggerated. Lease buy-outs and long term debt prepayments can sometimes be advantageous, especially when the obligations were entered into during the development stage when equity funds may have been limited. In these cases it is important to look at this strategy’s net effect on the bottom line, in comparison with alternative uses of the monies for revenue enhancing/growth investments.
One recent trend is the growing popularity of cash-less slot systems, which not only provide labor savings for fills, counts and hand-pays, but also serve as an aid to patrons who do not like to lug around those cumbersome coin buckets, while also encouraging multiple game usage.
Revenue Enhancing & Growth
Leveraging is the key catalyst of any revenue enhancing/growth related investment. It includes the following:
o Patronage Base
o Available Funds
o Marketing Clout
o Management Experience
The principal is to leverage the use of the available asset towards achieving higher revenues & profitability. Typical examples include increasing average patronage base spending and widening the effective trading radius, by offering additional products/services, such as retail stores, entertainment alternatives, recreational/leisure amenities, overnight accommodations, more restaurant choices, and of course, expanded gaming. 메이저놀이터
Anticipation of potential growth and expansion should be fully integrated into the project’s initial master planning so as it assure cohesive integration of the possible elements in a phased-in program, while also allowing for the least amount of operational interruption. Unfortunately, it’s not always possible to anticipate market changes, so expansion alternatives must be carefully considered.
The Big Picture
Before embarking on any type of expansion and/or enhancement program we strongly recommend first stepping back and assessing the property’s present positioning relative to the market and competitive environment. As we have observed in numerous gaming jurisdictions around the country, often casino ventures that have been operating “fat and happy” for a few years, find themselves in a zero-growth period. Sometimes this is due to competition stemming from either/both new local area casinos or regional venues that have the affect of reducing patronage from peripheral area markets. Additionally, the current customer base may become bored with their experience and are seeking greener pastures. The historical growth of the Las Vegas strip is testament to the success of continually “reinventing” oneself.
Our approach to these market studies is initially focused on determining the degree to which the current facility is penetrating the potential market and in relationship to any competitive market shares. Typically, this represents an analysis of the current patronage base in terms of information gleaned from the player tracking data base, and mailing lists, coupled with day-part, daily, weekly, monthly and seasonal revenue trends.
This data is then interfaced with an assessment of the overall market potential to indicate the extent to which certain market segments are utilizing the facility and the needs it is fulfilling. More importantly however, is that this type of analysis will indicate those market segments that are not utilizing the facility more fully, and why.